The Tipping Point: How Little Things Can Make a Big Difference
- ISBN 10: 0316346624
- ISBN 13: 9780316346627
- Author: Malcolm Gladwell
- Edition: Paperback
- Release: 2002-01-07
- Format: Paperback (304 pages)
- List Price: $15.99
- Tags: Business & Investing, Marketing & Sales, Advertising, Marketing, Health, Mind & Body, Psychology & Counseling
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Book Description: This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
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