The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)

• Author: Robert W. Bly
• ISBN 10: 0471004111
• ISBN 13: 9780471004110
• Edition: 2nd
• Release: July 22, 1994
• Format: Paperback (237 pages)
• List Price: $21.95
• More Details
  
  

  List Price: $21.95

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

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