ISBN 9780749464271 | 0749464275 Textbooks - "Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation" by Damian Ryan Calvin Jones Ryan Damian Jones Calvin

Authors: Damian Ryan - Calvin Jones - Ryan Damian - Jones Calvin
ISBN 10: 0749464275
ISBN 13: 9780749464271
Edition: Second Edition
Release: April 28, 2012
Format: Paperback (297 pages)
List Price: $29.95
More Details

List Price: $29.95

Tags: Business & Investing, Marketing & Sales, Advertising,

Book Description:
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The authors deal with every key topic in detail, including:- search marketing- social media- mobile marketing- affiliate marketing- e-mail marketing- customer engagementThis book will help readers to:- choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the trends that are shaping its future- achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Best Prices