Big Life in Advertising

• Author: Mary Wells Lawrence
• ISBN 10: 0756787831
• ISBN 13: 9780756787837
• Release: January 30, 2002
• Format: Hardcover (307 pages)
• List Price: $26.00
• More Details
  
  

  List Price: $26.00

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun & craziness. She describes being a young copywriter in the 1960s at Doyle Dane Bernbach, working on campaigns for Avis, VW, & Polaroid. Wells also worked on campaigns for Alka-Seltzer, Braniff Airways, the French tourist bureau, & Betty Crocker. She started Wells Rich Greene & ran it like a movie studio. She created a new line of cosmetics known as Love, helped save Amer. Motors from bankruptcy, created the Ford slogan ''Quality is Job One,'' & created the slogan ''I Love New York.'' She became the first woman CEO of a co. on the N.Y. Stock Exchange. She tells why she decided to sell her co. Ill.

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