ISBN 9780764114014 | 0764114018 Textbooks - "Publicity and Public Relations Barrons Business Library" by Marilyn Pincus Doty Dorothy I Doty Marilyn Dorothy I Doty Marilyn Pincus Dorothy I Pincus

Authors: Marilyn Pincus - Doty - Dorothy I. Doty - Marilyn - Dorothy I. Doty; Marilyn Pincus - Doro…
ISBN 10: 0764114018
ISBN 13: 9780764114014
Edition: 2nd
Format: Paperback (208 pages)
List Price: $16.99
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List Price: $16.99

Tags: Business & Investing, Marketing & Sales, Advertising,

Book Description:
Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

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Publicity and Public Relations (Barron's Business Library)