How to Plan Advertising

• Author: Alan Cooper
• ISBN 10: 0826457401
• ISBN 13: 9780826457400
• Edition: 2nd Revised edition
• Release: May 31, 2001
• Format: Paperback (224 pages)
• List Price: $56.97
• More Details
  
  

  List Price: $56.97

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

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