Essentials of Advertising Strategy (NTC Business Books)

• Authors: Anne Allison - Don E. Schultz - Stanley I. Tannenbaum - Stanley L. Tannenbaum
• ISBN 10: 084423527X
• ISBN 13: 9780844235271
• Edition: 3 Sub
• Format: Hardcover (176 pages)
• List Price: $29.95
• More Details
  
  

  List Price: $29.95

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of media

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