Visual Merchandising and Display

• Author: Martin M. Pegler
• ISBN 10: 1563674467
• ISBN 13: 9781563674464
• Release: June 19, 2013
• Format: Hardcover (420 pages)
• List Price: $78.00
• More Details
  
  

  List Price: $78.00

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.

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