Consumer Behavior Textbooks

Popular Consumer Behavior Textbooks

• 
  Influence: The Psychology of Persuasion (Collins Business Essentials)
  by Robert B. Cialdini - ISBN 9780061241895
• 
  The Wisdom of Crowds
  by James Surowiecki - ISBN 9780385721707
• 
  Miserly Moms: Living Well on Less in a Tough Ecomony
  by Jonni McCoy - ISBN 9780764206412
• 
  Buyology: Truth and Lies About Why We Buy
  by Martin Lindstrom - ISBN 9780385523882
• 
  Grown Up Digital: How the Net Generation is Changing the World
  by Don Tapscott - ISBN 9780071508636
• 
  The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
  by Clotaire Rapaille - ISBN 9780767920575
• 
  The Complete Tightwad Gazette
  by Amy Dacyczyn - ISBN 9780375752254
• 
  Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
  by Kit Yarrow - Jayne O'Donnell - ISBN 9780470400913
• 
  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
  by Paco Underhill - ISBN 9781416595243
• 
  The Tipping Point: How Little Things Can Make a Big Difference
  by Malcolm Gladwell - ISBN 9781600240058
• 
  Nudge: Improving Decisions About Health, Wealth, and Happiness
  by Richard H. Thaler - Cass R. Sunstein - ISBN 9780300122237
• 
  Spent: Sex, Evolution, and Consumer Behavior
  by Geoffrey Miller - ISBN 9780670020621
• 
  Cheap: The High Cost of Discount Culture
  by Ellen Ruppel Shell - ISBN 9781594202155
• 
  The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
  by Don Thompson - ISBN 9780230610224
• 
  Affluenza: The All-Consuming Epidemic (Bk Currents)
  by John de Graaf - David Wann - Thomas H Naylor - ISBN 9781576753576
• 
  What Americans Really Want...Really CD: The Truth About Our Hopes, Dreams, and Fears
  by Frank I. Luntz - ISBN 9781401394356
• 
  Buying In: The Secret Dialogue Between What We Buy and Who We Are
  by Rob Walker - ISBN 9781400063918
• 
  The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
  by James Surowiecki - ISBN 9780385503860
• 
  Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
  by Michael J. Silverstein - Kate Sayre - John Butman - ISBN 9780061776410
• 
  The Tipping Point: How Little Things Can Make a Big Difference
  by Malcolm Gladwell - ISBN 9781586217457

Popular Consumer Behavior Authors

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