Consumer Behavior Textbooks

Popular Consumer Behavior Textbooks

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  Nudge: Improving Decisions About Health, Wealth, and Happiness
  by Richard H. Thaler - Cass R. Sunstein - ISBN 9780300122237
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  Influence: The Psychology of Persuasion (Collins Business Essentials)
  by Robert B. Cialdini - ISBN 9780061241895
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  Buyology: Truth and Lies About Why We Buy
  by Martin Lindstrom - ISBN 9780385523882
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  Grown Up Digital: How the Net Generation is Changing the World
  by Don Tapscott - ISBN 9780071508636
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  The Wisdom of Crowds
  by James Surowiecki - ISBN 9780385721707
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  Long Tail, The, Revised and Updated Edition: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
  by Chris Anderson - ISBN 9781401309664
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  The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
  by Don Thompson - ISBN 9780230610224
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  Click: What Millions of People Are Doing Online and Why it Matters
  by Bill Tancer - ISBN 9781401323042
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  The Complete Tightwad Gazette
  by Amy Dacyczyn - ISBN 9780375752254
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  Buying In: The Secret Dialogue Between What We Buy and Who We Are
  by Rob Walker - ISBN 9781400063918
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  The Way We'll Be: The Zogby Report on the Transformation of the American Dream
  by John Zogby - ISBN 9781400064502
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  Why We Buy: The Science Of Shopping
  by Paco Underhill - ISBN 9780684849140
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  The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
  by Clotaire Rapaille - ISBN 9780767920575
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  The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
  by James Surowiecki - ISBN 9780385503860
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  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
  by Gerald Zaltman - Lindsay H. Zaltman - ISBN 9781422121153
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  The Tipping Point: How Little Things Can Make a Big Difference
  by Malcolm Gladwell - ISBN 9781600240058
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  The Long Tail: Why the Future of Business is Selling Less of More
  by Chris Anderson - ISBN 9781401302375
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  Superior Customer Service: How to Keep Customers Racing Back to Your Business--Time Tested Examples from Leading Companies
  by Dan W. Blacharski - ISBN 9780910627528
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  Authenticity: What Consumers Really Want
  by James H. Gilmore - B. Joseph, II Pine - ISBN 9781591391456
• 
  Habit: The 95% of Behavior Marketers Ignore
  by Neale Martin - ISBN 9780131357952

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