Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- ISBN 10: 1416595244
- ISBN 13: 9781416595243
- Author: Paco Underhill
- Edition: Paperback
- Release: 2008-12-30
- Format: Paperback (304 pages)
- List Price: $16.00
- Tags: Business & Investing, Marketing & Sales, Consumer Behavior, Marketing, Computers & Internet, Business & Culture
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Book Description: Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
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