ISBN 9780030767517 | 0030767512 Textbooks - "Consumer Behavior The Dryden Press Series in Marketing" by James F Engel Roger D Blackwell Paul W Miniard ENGEL James F James F Engel Roger D Blackwell Paul W Miniard

Authors: James F. Engel - Roger D. Blackwell - Paul W. Miniard - ENGEL - James F - James F. Engel; …
ISBN 10: 0030767512
ISBN 13: 9780030767517
Edition: 7th
Format: Hardcover (750 pages)
List Price: $81.00
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List Price: $81.00

Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

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Consumer Behavior (The Dryden Press Series in Marketing)