Marketing to the Affluent
- ISBN 10: 0070610479
- ISBN 13: 9780070610477
- Author: Thomas J. Stanley
- Edition: 1
- Release: 1997-08-01
- Format: Paperback (336 pages)
- List Price: $21.95
- Tags: Business & Investing, Marketing & Sales, Marketing,
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Book Description: "Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent."-Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.
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