Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing)

• Authors: Boyd - Harper W. Boyd - Orville C. Walker - Jean-Claude Larreche - Jean-Claude - Harper W.…
• ISBN 10: 0071154299
• ISBN 13: 9780071154291
• Edition: 3
• Format: Hardcover (547 pages)
• List Price: $23.95
• More Details
  
  

  List Price: $23.95

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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