Student CD-ROM to accompany Marketing

• Authors: Roger A. Kerin - Steven W. Hartley - William Rudelius - Roger Kerin - Steven Hartley - Eri…
• ISBN 10: 0072346515
• ISBN 13: 9780072346510
• Edition: 6
• Release: September 29, 1999
• Format: CD-ROM
• List Price: Unknown
• More Details

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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