Marketing: The Core with Online Learning Center Premium Content Card
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Tags:
Business & Investing / Marketing & Sales / Marketing /
- Authors: Roger A. Kerin - Steven W. Hartley - William Rudelius
- Edition: 2
- Release: 2006-02-21
- Format: Paperback (425 pages)
- ISBN 10: 0073215740
- ISBN 13: 9780073215747
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Book Description: MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing�s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..
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