MP Consumer Behavior with DDB Data Disk

• Authors: Hawkins - David - Delbert Hawkins - David Mothersbaugh - David L - Del I. / Mothersbaugh -…
• ISBN 10: 0077645553
• ISBN 13: 9780077645557
• Edition: 12
• Release: February 24, 2012
• Format: Hardcover (772 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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