Framework for Marketing Management (3rd Edition)
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Tags:
Business & Investing / Marketing & Sales / Marketing / Sales & Selling /
- Authors: Kevin Lane Keller - Philip Kotler
- Edition: 3
- Release: 2006-04-28
- Format: Paperback (384 pages)
- ISBN 10: 0131452584
- ISBN 13: 9780131452589
- List Price: $133.33
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Book Description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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