Marketing Management (12th Edition)

• Authors: Philip Kotler - Kotler - Kevin Lane Keller - Kevin Lane - Philip; Keller - Philip Kotler; …
• ISBN 10: 0131457578
• ISBN 13: 9780131457577
• Edition: 12
• Release: January 1, 2006
• Format: Hardcover (816 pages)
• List Price: $166.67
• More Details
  
  

  List Price: $166.67

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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