ISBN 9780132109864 | 0132109867 Textbooks - "Selling Today 12th Edition" by Barry L Reece Gerald L Manning Manning Michael L Ahearne Gerald L Gerald L Manning Michael L Ahearne Barry L Reece Michael L Ahearne and Barry L Reece Gerald L Ahearne Michael L Reece Barry L Manning

Authors: Barry L. Reece - Gerald L. Manning - Manning - Michael L. Ahearne - Gerald L. - Gerald L. …
ISBN 10: 0132109867
ISBN 13: 9780132109864
Edition: 12
Release: March 5, 2011
Format: Hardcover (544 pages)
List Price: Unknown
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Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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Selling Today (12th Edition)