Principles of Marketing, 12th Edition
-
Tags:
Business & Investing / Marketing & Sales / Marketing /
- Authors: Gary Armstrong - Philip Kotler
- Edition: 12
- Release: 2007-03-09
- Format: Hardcover (736 pages)
- ISBN 10: 0132390027
- ISBN 13: 9780132390026
- List Price: $184.00
Best Prices
- List Price: $184.00
- International from $27.75
- New from $40.48
- Used from $41.99
- Rental from $44.10
- E-Book from $92.46
Book Description: The well-liked Principles of Marketing, 12th Edition by Philip Kotler and Gary Armstrong carries on to foster on four chief marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. The scene of contemporary marketing, showing the main trends and forces that are affecting this active and varying field is revealed by Kotler and Armstrong. The marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace are the topics included in this book. If an outstanding mean in marketing and sales is what you are looking for, Principles of Marketing, 12th Edition is the perfect choice for you.
| Summary of Lowest Prices | |||||||
|---|---|---|---|---|---|---|---|
| Seller | Condition | Price | Shipping | Details | Total | ||
 |
International | $22.25 | $5.50 | Details | $27.75 | View All International |  |
 |
New | $37.49 | $2.99 | Details | $40.48 | View All New | |
 |
Used | $37.99 | $4.00 | Details | $41.99 | View All Used | |
 |
Rental | $40.11 | $3.99 | Details | $44.10 | View All Rental | |
 |
E-Book | $92.46 | Free | Details | $92.46 | View All E-Book | |
Recommended Bookstore
 |
|||||||
|---|---|---|---|---|---|---|---|
| Seller | Condition | Price | Shipping | Details | Total | ||
 |
Used | $112.00 | Free | Details | $112.00 | View All Used | |
|
New | $140.00 | Free | Details | $140.00 | View All New | |
| Recommended Bookstore | ||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$112.00 | Free | Details | Ready to ship | $112.00 | |
| Used Books | ||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
 |
$20.00 | $4.00 | Details | Ships 2-3 days | $24.00 | |
|
$37.99 | $4.00 | Details | Ships 2-3 days | $41.99 | |
 |
$51.00 | $3.96 | Details | Ships 2-3 days | $54.96 | |
 |
$54.00 | $3.99 | Details | Ready to ship | $57.99 | |
 |
$56.00 | $3.99 | Details | Ships 2-3 days | $59.99 | |
|
$63.95 | $3.65 | Details | Ships 2-3 days | $67.60 | |
 |
$63.95 | $3.89 | Details | Ready to ship | $67.84 | |
 |
$70.00 | $3.95 | Details | Ready to ship | $73.95 | |
 |
$70.44 | $3.99 | Details | Ships 2-3 days | $74.43 | |
 |
$81.45 | $3.65 | Details | Ships 3 Days or More | $85.10 | |
 |
$85.00 | $3.75 | Details | Ships 2-3 days | $88.75 | |
|
$89.83 | $0.99 | Details | Ready to ship | $90.82 | |
 |
$97.04 | $3.49 | Details | Ready to ship | $100.53 | |
 |
$101.78 | $3.50 | Details | Ships 2-3 days | $105.28 | |
|
$112.00 | Free | Details | Ready to ship | $112.00 | |
 |
$117.29 | Free | Details | Ships 2-3 days | $117.29 | |
 |
$118.00 | Free | Details | Ships 2-3 days | $118.00 | |
 |
$115.51 | $3.99 | Details | Ships 2-3 days | $119.50 | |
 |
$119.60 | Free | Details | Ready to ship | $119.60 | |
 |
$119.60 | Free | Details | Ships 3 Days or More | $119.60 | |
 |
$122.48 | Free | Details | Ready to ship | $122.48 | |
| Recommended Bookstore | ||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$140.00 | Free | Details | Ready to ship | $140.00 | |
| New Books | ||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$37.49 | $2.99 | Details | Ready to ship | $40.48 | |
|
$18.93 | $24.99 | Details | Ships 2-3 days | $43.92 | |
|
$49.99 | $3.99 | Details | Ships 2-3 days | $53.98 | |
|
$51.00 | $3.96 | Details | Ships 2-3 days | $54.96 | |
|
$72.00 | $3.99 | Details | Ready to ship | $75.99 | |
|
$75.00 | $3.99 | Details | Ships 2-3 days | $78.99 | |
|
$82.90 | $3.99 | Details | Ships 2-3 days | $86.89 | |
|
$122.15 | $3.65 | Details | Ships 3 Days or More | $125.80 | |
 |
$129.35 | Free | Details | Ready to ship | $129.35 | |
 |
$137.06 | Free | Details | Ready to ship | $137.06 | |
|
$135.20 | $3.99 | Details | Ships 2-3 days | $139.19 | |
|
$140.00 | Free | Details | Ready to ship | $140.00 | |
 |
$143.73 | Free | Details | Ready to ship | $143.73 | |
|
$169.30 | Free | Details | Ships 2-3 days | $169.30 | |
 |
$166.79 | $3.97 | Details | Ships 3 Days or More | $170.76 | |
|
$173.10 | Free | Details | Ships 3 Days or More | $173.10 | |
|
$176.64 | Free | Details | Ships 2-3 days | $176.64 | |
|
$185.48 | Free | Details | Ready to ship | $185.48 | |
Rental Books  |
||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$40.11 | $3.99 | Details | Ready to ship | $44.10 | |
| E-Book Books |
||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$92.46 | Free | Details | On-Demand | $92.46 | |
| International Books |
||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
|
$22.25 | $5.50 | Details | Ships 2-3 days | $27.75 | |
|
$28.45 | $2.99 | Details | Ready to ship | $31.44 | |
|
$28.45 | $3.95 | Details | Ready to ship | $32.40 | |
|
$28.45 | $4.50 | Details | Ships 2-3 days | $32.95 | |
|
$29.02 | $3.96 | Details | Ships 2-3 days | $32.98 | |
|
$39.95 | $3.65 | Details | Ships 3 Days or More | $43.60 | |
|
$55.00 | $3.99 | Details | Ships 2-3 days | $58.99 | |
| All Books | ||||||
|---|---|---|---|---|---|---|
| Seller | Price | Shipping | Details | Availability | Total | |
| Loading . . . Please Wait | ||||||
- Shop for Textbooks
- My Stuff
- Like Our Site?
Content Copyright © 1999-2008 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map
Your Bookbag
Your Bookbag is now empty
Use your bookbag to search for multiple books at one time.
Find the best prices for all your textbook needs in one easy search.
To add an item simply select "Add to My Bookbag".
