Global Marketing, 6th Edition

• Authors: Mark - Green - Mark Green - Warren J. Keegan - Keegan - Mark C. Green - Warren J. Keegan; …
• ISBN 10: 0137023863
• ISBN 13: 9780137023868
• Edition: 6
• Release: January 13, 2010
• Format: Paperback (624 pages)
• List Price: $172.00
• More Details
  
  

  List Price: $172.00

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  The excitement, challenges, and controversies of global marketing.   Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The new edition focuses on the recent changes in the world, including the global financial crisis.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map