ISBN 9780138157371 | 0138157375 Textbooks - "Integrated Advertising Promotion and Marketing Communications" by Kenneth E Clow Donald Baack Clow Kenneth E Clow Donald Baack

Authors: Kenneth E. Clow - Donald Baack - Clow - Kenneth E. Clow; Donald Baack
ISBN 10: 0138157375
ISBN 13: 9780138157371
Edition: Global ed of 4th rev
Release: April 1, 2010
Format: Paperback (478 pages)
List Price: Unknown
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Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Integrated Advertising, Promotion, and Marketing Communications