Marketing Management: First European Edition

• Authors: Philip Kotler - Kotler - Kevin Lane Keller - Kevin Keller - Malcolm Goodman - Torben Hanse…
• ISBN 10: 0273718568
• ISBN 13: 9780273718567
• Edition: 1
• Release: April 10, 2009
• Format: Hardcover (928 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  The first European edition of Marketing Management reinvigorates this classic text by exploring the challenges 21st century marketing managers face.

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