ISBN 9780321046437 | 0321046439 Textbooks - "New Product and Brand Management Marketing Engineering Applications" by Gary L Lilien Arvind Rangaswamy Lilien Arvind Gary L Rangaswamy

Authors: Gary L. Lilien - Arvind Rangaswamy - Lilien - Arvind - Gary L.; Rangaswamy
ISBN 10: 0321046439
ISBN 13: 9780321046437
Release: October 7, 1998
Format: Paperback (144 pages)
List Price: $33.00
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List Price: $33.00

Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.

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New Product and Brand Management: Marketing Engineering Applications