The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

• Authors: Foote - Cameron S. Foote - Cameron S. - Foote Cameron S
• ISBN 10: 0393733475
• ISBN 13: 9780393733471
• Edition: 1
• Release: November 14, 2011
• Format: Hardcover (224 pages)
• List Price: $45.00
• More Details
  
  

  List Price: $45.00

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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