Selling the Invisible: A Field Guide to Modern Marketing

• Author: Harry Beckwith
• ISBN 10: 0446672319
• ISBN 13: 9780446672313
• Edition: Reprint
• Release: March 20, 2012
• Format: Paperback (272 pages)
• List Price: $16.00
• More Details
  
  

  List Price: $16.00

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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