Unleashing the Ideavirus

• Author: Seth Godin
• ISBN 10: 074322065X
• ISBN 13: 9780743220651
• Release: January 2, 2002
• Format: Paperback (224 pages)
• List Price: $15.90
• More Details
  
  

  List Price: $15.90

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

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