The Savvy Author's Guide to Book Publicity
- ISBN 10: 0786712759
- ISBN 13: 9780786712755
- Author: Lissa Warren
- Edition: Paperback
- Release: 2004-03-09
- Format: Paperback (252 pages)
- List Price: $16.00
- Tags: Business & Investing, Marketing & Sales, Marketing, Public Relations, Literature & Fiction, Books & Reading
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Book Description: Here is the essential reerence for writers-from the self-published to those published by major houses-written by a leading book publicist who pitches books to media every day of her working life. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process-or even spearhead it if need be-to get the coverage their books deserve.
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