Let Retail Guru, Rick Segel help you deliver the WOW! Do your promotions and sales spark customer stampedes? And once the shoppers pour into your store, do they open their wallets and buy? Rick Segel can help you answer both questions with a resounding yes. In this information-packed book, he shares a wealth of tips and techniques for creating events so compelling that you'll not only draw enthusiastic crowds, you'll turn them into loyal repeat customers. WOW Them Into Your Store will teach you how to: * Brand your promotion or sale event * Price your merchandise to sell * Target the best possible customers * Put the right staff in place * Create ads that really work * Make your event fun and memorable for everyone This book is your map, your reference guide, and your instruction manual for crating successful events and, ultimately, a prosperous retail business.