It's no longer enough to just be a good lawyer. To thrive in this new economy you must also understand the business of law. You must learn how to "make it rain." You must become a rainmaker. What is a rainmaker? Rainmakers are the ones who help bring the money into your firm. The ones who help bring in the new clients. The ones who keep your potential client pipeline full. Rainmakers help practices succeed. If you aren't a rainmaker now, it's time to get moving. It doesn't matter whether or not you like to market, or if you like to sell. If you want a successful law practice, you'll have to learn how to do it. The right way. The professional way. The effective way.If you find marketing and selling distasteful, you may be what we call a "reluctant rainmaker." And lucky for you, this book can help. Inside, you will find all the information you need to help you create a cohesive, actionable business development plan. You'll get a step-by-step guide with clear direction on how you can develop a successful, satisfying, and sustainable practice, while still being able to look yourself in the mirror.