Even a Geek Can Speak

• Author: Joey Asher
• ISBN 10: 0978577604
• ISBN 13: 9780978577605
• Edition: Second
• Release: July 1, 2006
• Format: Paperback (200 pages)
• List Price: $16.95
• More Details
  
  

  List Price: $16.95

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade. Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

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