ISBN 9781111526191 | 1111526192 Textbooks - "Marketing 2012" by O C Ferrell William M Pride William M Pride Pride O C William M Ferrell

Authors: O. C. Ferrell - William M. Pride - William M Pride - Pride - O. C. - William M.; Ferrell
ISBN 10: 1111526192
ISBN 13: 9781111526191
Edition: 16
Release: January 12, 2011
Format: Paperback (800 pages)
List Price: $157.95
More Details

List Price: $157.95

Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

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Marketing 2012