Why We Buy: The Science of Shopping, Updated and Revised Edition

• Author: Paco Underhill
• ISBN 10: 1441789405
• ISBN 13: 9781441789402
• Edition: Unabridged (Updated
• Release: June 1, 2011
• Format: Audio CD
• List Price: $34.95
• More Details
  
  

  List Price: $34.95

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.

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