Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

• Author: Rajagopal
• ISBN 10: 1466609699
• ISBN 13: 9781466609693
• Edition: 1
• Release: April 30, 2012
• Format: Hardcover (301 pages)
• List Price: $185.00
• More Details
  
  

  List Price: $185.00

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

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