ISBN 9781848608771 | 1848608772 Textbooks - "Marketing A Critical Textbook" by Ellis Ming Nick Ellis Michael Saren Matthew Higgins Gavin Jack Dr Nick Ellis James Fitchett Dr Matthew Higgins Ming Lim Professor Michael Saren Mark Tadajewski Nick Fitchett James Higgins Matthew Jack Gavin Lim

Authors: Ellis - Ming - Nick Ellis - Michael Saren - Matthew Higgins - Gavin Jack - Dr Nick Ellis -…
ISBN 10: 1848608772
ISBN 13: 9781848608771
Release: December 9, 2010
Format: Hardcover (256 pages)
List Price: $130.00
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List Price: $130.00

Tags: Business & Investing, Marketing & Sales, Marketing,

Book Description:
With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Each chapter in this book presents the alternative(s) approaches to the topic step by step - Real world case studies and examples - Fully supported with chapter pedagogy - Features a Companion Website, including Instructor's Manual

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Marketing: A Critical Textbook