Strategic Marketing Management, 7th Edition

• Author: Alexander Chernev
• ISBN 10: 193657215X
• ISBN 13: 9781936572151
• Edition: 7th
• Release: August 1, 2012
• Format: Paperback (254 pages)
• List Price: $39.95
• More Details
  
  

  List Price: $39.95

  Tags: Business & Investing, Marketing & Sales, Marketing,

  Book Description:
  Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

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