Adventures in Public Relations: Case Studies and Critical Thinking

• Authors: Charles Marsh - David W. Guth - Charles Marsh Ph.D.
• ISBN 10: 0205405703
• ISBN 13: 9780205405701
• Release: October 11, 2004
• Format: Paperback (384 pages)
• List Price: $81.00
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  List Price: $81.00

  Tags: Business & Investing, Marketing & Sales, Public Relations,

  Book Description:
  Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

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