The Public Relations Writer's Handbook: The Digital Age

• Authors: Merry Aronson - Don Spetner - Carol Ames
• ISBN 10: 0787986313
• ISBN 13: 9780787986315
• Edition: 2
• Release: March 30, 2007
• Format: Hardcover (368 pages)
• List Price: $40.00
• More Details
  
  

  List Price: $40.00

  Tags: Business & Investing, Marketing & Sales, Public Relations,

  Book Description:
  The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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