Relationship Selling and Sales Management (Mcgraw-Hill/Irwin Series in Marketing)

• Authors: McGraw-Hill - Irwin - Greg W. Marshall - Mark W. Johnston
• ISBN 10: 007289296X
• ISBN 13: 9780072892963
• Format: Hardcover (451 pages)
• List Price: $112.50
• More Details
  
  

  List Price: $112.50

  Tags: Business & Investing, Marketing & Sales, Sales & Selling,

  Book Description:
  Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker’s Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

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