Perspectives on Persuasion, Social Influence, and Compliance Gaining

• Authors: Seiter - Robert H. Gass - John S. Seiter - Gass - Robert H. - John S.; Gass - Robert H.; S…
• ISBN 10: 0205335233
• ISBN 13: 9780205335237
• Edition: 1
• Release: September 19, 2003
• Format: Paperback (400 pages)
• List Price: $68.60
• More Details
  
  

  List Price: $68.60

  Tags: Business & Investing, Marketing & Sales, Sales & Selling,

  Book Description:
  This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides readers with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives.

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