Gain the edge you need! Selling is a mental game, Brian Tracy says, and it gets tougher all the time. A successful salesperson needs a psychological edge over his competitors. In "Advanced Selling Strategies", Tracy tells how to gain this edge by following never-fail principles, techniques and methods used by thousands of top sales people everywhere. Tracy explains how these laws make it possible to overcome psychological barriers by developing a clear blueprint for sales success, and by learning how to spend more time with customers who represent the greatest return on your time. The most successful salespeople are constantly in training. "Advanced Selling Strategies" will help you develop self-confidence, create a positive first impression, and differentiate yourself in the customer's mind. You will also learn techniques for preparing presentations, generating repeat sales, and building high-quality relationships.