Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, introducing ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. It begins with the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful. If you re using vAuto, AAX or FirstLook, or considering one of them, this book is a must read. It ll change everything you thought you knew about the used car business.
Business-Money, Marketing-Sales, Sales-Selling,