Named "the" world's greatest salesman" by The Guiness Book Of Records, Joe Girard is one of America's most sought after speakers and a best-selling author. Now he shares the secrets of his success on tape. Joe Girard wasn't always a success. He grew up in the ghettos of Detroit, never finished high school and lost his own contracting business and his home before starting over as a salesman. During his 15 year career, her sold 13,001 cars -- averaging six per day. And each sale was an individual retail sale, no fleets. He's been in the trenches and he knows what works. On this recording Joe shares his own story, and addresses such topics as: - How to Dress For Your Customers - How to Motivate Yourself -- An Essential Part of Selling - How to Communicate With Customers -- And Avoid Turning Them Off - How to Find Customers During Slow Times - How To Avoid Being Dragged Down By Pessimists At The Office - How to Deal With Unethical Co-Workers Or Supervisors Whether you're just starting out in sales, or you're a seasoned pro, let Joe Girard do for you what he's done for millions of others -- inspire you and help improve your sales.