Becoming the Vendor of Choice

• Authors: Rick Segel - Segel - Rick
• ISBN 10: 1934683019
• ISBN 13: 9781934683019
• Release: June 1, 2009
• Format: Paperback (204 pages)
• List Price: $19.95
• More Details
  
  

  List Price: $19.95

  Tags: Business & Investing, Marketing & Sales, Sales & Selling,

  Book Description:
  Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the R word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valuedmust-haveresource to your retail customers. You'll learn how to: *Educate your retailers while positioning yourself as an expert in your industry *Create retailer friendly, store-focused co-op advertising *Work with your cusotmers to hold promotions that pay *Help your retailers create andmaintain a web presence *Use tradeshows as powerful relationship-building events

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