Book Description: AN INSIGHTFUL LOOK AT THE HOTTEST NEW BUSINESS TREND FROM THE AUTHORS OF THE MACHINE THAT CHANGED THE WORLD In their landmark book The Machine That Changed the World, James Womack and Daniel Jones, two of the top industrial analysts in the world, explained how companies can dramatically improve their performance through the "lean production" approach pioneered by Toyota. Lean Thinking extends these ideas to provide a rallying cry for today's corporate leaders. After a decade of downsizing and reengineering, most companies are still stuck, searching for a formula for sustainable growth and success. Managers have lost sight of value for the customer and how to create it. What's needed is "lean thinking" -- a groundbreaking mindset that is revolutionizing today's business world. Using case studies of "lean" companies who have energetically embraced leanness in pursuit of their own perfect enterprises, Womack and Jones clearly demonstrate the simple ideas that can breathe new life into any company. Lean Thinking offers a new way of thinking, being, and doing for the serious manager -- one that will change the world.