Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

• Authors: Jeanne Liedtka - Tim Ogilvie - Jeanne - Tim - OGILVIE - Liedtka
• ISBN 10: 0231158386
• ISBN 13: 9780231158381
• Release: June 28, 2011
• Format: Hardcover (248 pages)
• List Price: $29.95
• More Details
  
  

  List Price: $29.95

  Tags: Business & Investing, Organizational Behavior, Organizational Change,

  Book Description:
  Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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