Enchantment: The Art of Changing Hearts, Minds and Actions

• Author: Guy Kawasaki
• ISBN 10: 0241953650
• ISBN 13: 9780241953655
• Release: April 1, 2012
• Format: Paperback (240 pages)
• List Price: $22.00
• More Details
  
  

  List Price: $22.00

  Tags: Business & Investing, Organizational Behavior, Organizational Learning,

  Book Description:
  Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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