ISBN 9780132191395 | 0132191393 Textbooks - "Tourism The Business of Travel and Atlas World Geography Package 2005 CR Edition 3rd Edition" by Rand Cook Rand Mcnally Roy A Cook Laura J Yale Joseph J Marqua Roy A Yale Laura J Marqua Joseph J McNally

Authors: Rand - Cook - Rand Mcnally - Roy A. Cook - Laura J. Yale - Joseph J. Marqua - Roy A.; Yale…
ISBN 10: 0132191393
ISBN 13: 9780132191395
Edition: 3
Release: July 25, 2005
Format: Paperback (512 pages)
List Price: $81.20
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List Price: $81.20

Tags: Business & Investing, Popular Economics,

Book Description:
For introductory courses in Tourism/Travel and Hospitality. This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry--including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.

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Tourism: The Business of Travel and Atlas World Geography Package, 2005 CR Edition (3rd Edition)