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Effective Communication for Colleges

  • Authors: Clarice Pennebaker Brantley - BRANTLEY - Michele Goulet Miller - Michele Miller - Pennebak…
  • ISBN 10: 0324272715
  • ISBN 13: 9780324272710
  • Edition: 010
  • Release: January 5, 2004
  • Format: Spiral-bound (432 pages)
  • List Price: $100.95
  • More Details

    List Price: $100.95

    Tags: Business & Investing, Popular Economics,

    Book Description:
    Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables students to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.

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