Microeconomics for Managers

• Authors: Kreps - David Kreps - David M.
• ISBN 10: 0393976785
• ISBN 13: 9780393976786
• Edition: 1
• Release: September 10, 2003
• Format: Paperback (672 pages)
• List Price: $157.65
• More Details
  
  

  List Price: $157.65

  Tags: Business & Investing, Popular Economics,

  Book Description:
  This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.

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